Principle of persuasion – Likeability Youtube video
Principle of persuasion – Likeability Youtube video
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Today we are speaking about one of the principles of persuasion – likeability
Let me start of with a quick quote:
Mark McCormak “All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend.”
Today I will also be discussing one of my frameworks for conscious likeability:
SINAQS CASH –
Smile
Interest
Name
Appeal
Questions
Similarity
Compliment
Association
Support sounds
Humor
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