Fear of Loss – A principle of persuasion aka FOMO Youtube video
Fear of Loss – A principle of persuasion aka FOMO Youtube video
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Many people have heard of the term FOMO ( Fear of missing out)
Which is derived from one of the principles of persuasion Fear of Loss.
Fear of loss is made of 3 components
* Sense of urgency
* Scarcity
* Opportunity/ competition
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